In 2025, the AdEx team will focus on developing AdEx AURA, the first in a new set of products designed to improve user experiences in Web3. With AdEx AURA, we are taking the first step in expanding AdEx from an advertising platform to a broader ecosystem.
Navigating the fast-moving world of DeFi and Web3 can feel overwhelming as users struggle to process vast amounts of data. With the flood of new information, valuable opportunities - like profitable trades, airdrops, or portfolio-boosting strategies - are often missed.
AURA’s AI agent framework takes the complexity out of Web3 by combining AI, onchain data, and real-time insights to deliver smarter, personalized, and automated strategies. It tracks Ethereum and Layer 2 activity - analyzing transactions, app interactions, risk profiles, and fund movements - to recommend profitable next steps. In addition to providing tailored recommendations, AURA can execute actions on the user's behalf, ensuring no opportunities are missed.
AURA helps users make smarter decisions and optimizes onboarding for newcomers by making navigating the fast-paced crypto space easier.
Most AI agents require users to input text-based prompts to receive recommendations, but this approach often results in suboptimal experiences, as it fails to fully capture and understand the user’s needs. AURA accounts for the complexity of Web3 by automatically analyzing onchain activity to generate relevant insights and recommendations. It also factors the user’s risk level based on their onchain history, ensuring that suggestions align with their preferences and past behavior.
AURA doesn’t just analyze onchain data - it also utilizes real-time insights to provide a complete view of market opportunities, ensuring that its recommendations are always relevant, timely, and aligned with the evolving Web3 landscape. By pulling data from Web3 app catalogs, APIs, and other relevant sources, it identifies emerging trends, new protocols, and live market conditions.
What truly sets AURA apart is its seamless, user-centric approach. It doesn’t just make recommendations - it actively takes steps to capitalize on them, ensuring that no opportunities are missed. By handling all the complex processes behind the scenes, AURA can automatically execute actions that benefit the user’s portfolio. The best part? It does all of this with the user's interests at the forefront, ensuring every decision aligns with their financial goals and maximizing the impact without requiring constant attention. A good example of this is whitelisted NFT mints, where AURA saves the hassle of having to check whether you’re whitelisted, and being online and ready to act fast when the mint opens.
AURA serves as a personal AI agent, helping users optimize their portfolio by generating yield, identifying opportunities, and automatically claiming airdrops. It gathers real-time data by analyzing onchain activity, assessing risk tolerance, and considering current market conditions and trends to deliver the most suitable suggestions. AURA can even execute strategies on smart accounts by taking into account the user risk tolerance level.
Here are a few examples of how AURA can help end users up their game: